Branding for a specially selected cars and bikes bunker

Pete and I have worked together many, many years ago now. This time he contacted me looking for fresh branding for his new, handpicked motorbikes and car sales which is located on an old Army base. After several drafts which both played into the military and mechanics side of things, we eventually settled on this direction.

I provided TMB with the following variations of their logo so they’re future-proofed for any application. All logos are provided in vector formats (ai, eps, svg) alongside pdf and raster (jpg, png) filetypes.

Logotype logo

Colour Scheme

I’ve kept a neutral look, with a nod to classic automotive by using a deep petrol blue, vintage overalls and a small touches of safety orange. Whilst they could come across as black and white initially, there’s a little more character than plain black and white

branded materials

More coming soon!

Other concepts I looked into

Looking for your own branding? Email me.

Find out more about my process in the Clique Mojo project.

Here are a few other logos