I’ve worked with the guys behind Enchant for a few years now. Over the past couple of years of the business kicking off, the visuals have evolved to what you see displayed here.
A lot of what you see around Enchant is created by yours truly, from the various menu designs, to the posters in the toilets, the EPOS cards carried by the staff, the vouchers, stickers on the tables, monitor videos. I’ve included a selection in this case study.
Please note, I didn’t make the Enchant logo.
Together we accomplished:
- Various menu designs for the main menu, seasonal menus and specials menus.
- Seasonal assets for bar monitors and social media promotions.
- Point of sale, posters, vouchers and more.
- Video and motion graphics.
Menus
We originally had menu designs which were four page A4 with gold foil on the front but we soon found that the menu changes were frequent so we looked into other options. It also needed to stand up to patron punishment. We landed on a hard wearing wood feel cover, with an embossed gold logo and sleeves which can hold menu pages which are much cheaper to adjust when needed. It also allows them to chop and change the order and add in seasonal menu pages. They also have table talkers to highlight specific options, which come with gold foil.
Seasonal
We create a lot of seasonal content, from new menu pages to social posts and monitor videos to help make people aware of the limited edition cocktails and food.
Posters
From initial teaser posters to help hype up a soon to launch cocktail bar, to on brand posters that help people think about any mess they’re about to make and where to wait.
Videos
From teaser videos when we had no content available prior to launch to social and monitor videos to advertise themed specials.
