Enchant is a magical-forest themed bar, famous for theatrical cocktails – you step through to a whole experience! I’ve worked with the founders of Enchant since 2019 and the visuals have evolved to what you see here.
A lot of what you see around Enchant is designed by me: the menus, the posters in the toilets, the EPOS cards the staff carry, vouchers, table stickers, monitor videos. Here’s a selection.
The logo isn’t mine, everything around it is.
Together we’ve accomplished:
- Various menu designs for the main menu, seasonal menus and specials menus, including cost cutting options.
- Repeated seasonal assets for bar monitors and social media promotions.
- Point of sale, posters, vouchers and more.
- Video and motion graphics to promote special events and drive bookings via social media.
- A new Framer website for 2026.
Menus
Enchant’s menus have gone through different versions, to find what works best in terms of cost, frequent adjustments, cleanliness and repeated use.
Our first set of menus were four page A4s, matt laminated with gold foil on the front but we soon found that the menu changes were too frequent for the cost, so we looked into other options. And whilst this is generally an 18+ establishment, it still needed to stand up to patron punishment.
We landed on a hard-wearing, wood-feel cover with an embossed gold logo and sleeves that hold the menu pages, these are cheaper to change, so this brought in a lot of cost savings. It also lets them swap the order around and slot in seasonal pages. Table talkers with gold foil highlight specific options.
Seasonal menus and content
We create a lot of seasonal content, from new menu pages to social posts and monitor videos to help make people aware of the limited edition cocktails and food.
Posters
On brand posters that help people think about any mess they’re about to make and where to wait.
social and bar monitor videos
I’ve made so many videos for them over the years: social content advertising the latest themed Afternoon Tea sessions and Bottomless Brunches, and bar monitor videos showing off cocktails and event promos.
Framer website
After all the growth since launch, Enchant were ready for a new website. We moved from WordPress to Framer, and because of that, Jay can take ownership and edit copy and imagery easily. I’ve also set it up so he can show and hide sections as needed. Savour The Screen showings repeat most years, so those sections are pre-made and ready to switch on.
With the site being built on Framer, it meant Jay could take over ownership and make edits very easily to copy and imagery. I’ve also set it up in such a way that he can hide/show different sections as and when needed – for example the Savour The Screen showings often repeat yearly so a lot of sections are pre-made ready for him to display when the time comes.
