“Here’s the thing Liv, we need this quickly, we have a show to attend…”
Richard, Sales Director at Therma-Sol, called me looking for a fairly swift branding job. He had a new product to showcase at UK Construction Week at the NEC in September 2025… in less than 30 days!
The product: a membrane (but to us laymen, it’s a breathable film) which is applied to windows, keeping you warm in winter and cool in summer. It saves on heating bills and is a lot cheaper than new windows.
I include a timeline below but note I did roughly 2-3 days a week on this project, it didn’t take up my entire month. I don’t recommend having such a short timeline to your project 😉
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SEPTEMBER 1ST
THE LOGO IDEAS BEGIN
A week into the project, the logo was signed off but the clock was still against us.
The lined sun combines the sun with thermal rays which thin out to create a sun shape, all inside a square that symbolises a window. The gradient on the full-colour version adds to the thermal feel, with the heat fluctuating. Hyphens often make logos awkward, so I turned this one into a feature.
Gradients don’t work everywhere, so there are single-colour and flat orange versions too. The full set is landscape, portrait, logo mark and logotype, plus a version with the slogan.
Liv is a first class designer – with a knack for interpreting product benefits, reviewing the industry they operate in, and coming up with a killer design. If you need creativity, efficiency, and “gentle” conversations from your designer when she spots you may have made a minor error in using the brand. Go on, “Get Liv on it!”
Richard Barnes, Sales Director for Therma-Sol
Colour Palette and Typography
Therma-Film uses a deep navy alongside orange and off-white as it’s main colour scheme, with a darker navy and a blue on hand if we need a darker colour or want to portray cool instead of warmth.
Therma-Film looks slick with a typeface which has both expanded and condensed fonts available. It’s also a Google font which means it’s easy for anyone in their business to use and install.
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SEPTEMBER 11TH
NEXT, PRINTED BRAND COLLATERAL
Weeks two and three went on print, with everything approved and sent to the printers by the 19th.
The lads were looking like a team and still promoting on their lunch breaks with these branded t-shirt designs.
No weedy roller banners here, 1 metre wide, tough quality roller banners ready for their NEC stand.
Strong first impressions with the product sheet printed as a thick, laminated four page leaflet – this was originally going to be two or more different flyers so I saved them a fair chunk of cash by suggesting we run with a four pager instead.
Slick business cards which feature super glossy high build Spot UV over the logo gradients for that pupil widening OoOo reaction, complete with space for scribbled notes on the reverse side.
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SEPTEMBER 22nd
finally, Digital assets
Once the print was sent to the presses I could spend time on the digital side in the week before the show.
Richard needed branded LinkedIn pages, social content and presentations created. The caveat was that he needed to be able to edit and replicate them, as well as being able to put together technical documents and certificates for the products to prove they’re as good as they say they are to those who are interested.
So, I created using Adobe and converted them into their Canva Pro. This allowed them to be designed properly but edited in the future as a set of brand templates.
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SEPTEMBER 30TH
THE SHOW AND BEYOND
The team went from having nothing ready to a clean, branded space for their new product at the NEC in less than 30-days. With the large, sturdy roller banners as short snappy information for people passing by and peaking in, to the A4 brochure to get into the product details, as well as having branded sheets for the regulations and testing information.
They all looked part of the team and promoted as they wen’t for a wander, with their Therma-Film t-shirts, which also look the part when heading to installation jobs.
How did we get here?
For this project I explored the world of heat retention and eco friendly construction solutions. I did countless sketches and digital drafts, and gave Richard four concepts. The other three are below, but the Therma-Sol team picked the Lined Sun the same day.
Got a product that needs branding? Email me.
Here are a few other logos
