A collaboration between a strategist and a designer who have been working together, in the music industry, for over a decade.
The idea you see before you is what began during a late-night conversation whilst sketching then further refined on Adobe Illustrator. It’s simpler than what I originally had in mind, has a resilient character (put ’em up!) that fits perfectly with the type and a hidden symbol.
The Cactus & Co. logo has been provided in a portrait, landscape, logo mark, logotype and type block styles – covering all bases.
The colours are inspired by the desert oasis of Palm Springs, pink doors of dodgy motels off the highway and all that.
From there social branding, sales decks, proposals, social content a website and more was born. Here are a few of the pieces created.