Artist branding plus social assets, single and EP artwork for release campaigns.

Roisin is a singer-songwriter from Essex, UK. After a recent signing Roisin decided to go more Americana with her sound. Roisin and her management contacted me looking for a new look to help kick things off. As part of her new artist branding, we started with a logotype which I created in a stacked, inline and initial format. This was put together with a retro poster inspired colour scheme.

Roisin O'Hagan - Artist Branding - Inline Logo
Roisin O'Hagan - Artist Branding - Monogram Logo
Roisin O'Hagan - Artist Branding - Stacked Logo
Roisin O'Hagan - Artist Branding - Colour Palette

From this point everything else was able to flow. Cover art was created with a retro feel which felt at home on vinyl. This look extended to the release campaign assets, keeping Roisin’s fresh artist branding intact. Everything in this EP release cycle follows a consistent look.

See below for more examples.

What we’ve worked on together:

  • A brand new logo with three versions, a branded colour palette and typography
  • Four single covers and one EP cover
  • Five sets of organic and paid social assets
  • Five sets of branded social banners
  • WordPress one page site
  • Two merchandise designs
  • Artist one sheet PDF
  • Press release layout PDF
Sunset Valley Single Cover Art
Roisin O'Hagan - Cover Art - Sunset Valley
Sunset Valley Social Assets
Sunset Valley Social Banners
Pre-save/release date and Out Now social banners are made for each release to ramp up release awareness.
Road From Nevada Single Cover Art
Roisin O'Hagan - Cover Art - Road From Nevada
Road From Nevada Social Assets
Wild & Free Single Cover Art
Wild & Free Social Assets
Broken Wings Single Cover Art
Broken Wings Social Assets
Dreamstate EP Cover Art – Digital and Print
Dreamstate Social Assets
Lyric based merch following the brand
Roisin’s own sketches recreated as vectors so they’re ready to print

I also put together a one-page website for her to showcase her music and promote releases.

Like what you see and hear? Follow Roisin on Instagram.