Quirky design for an extremely fun dining experience in Staffordshire.

Art Direction · Print · Digital · Motion

I’ve been working with O&M on their diner designs since 2017 and have put out a ton of work from printed and digital menus, P.O.S. and A-frame print to social content and welcome screens. Here’s a small selection…

Together we accomplished:

  • A complete brand redesign creating an instantly recognisable look
  • Evolved from physical to digital menus to save waste and help with cleanliness
  • Created COVID safe approaches so the business could continue to trade even during lockdown
  • Aced the council inspection as the best they’ve ever seen with the help of clear and concise printed and digital material
  • Ideation, reccomendations and bringing the owners own ideas to life

Oatcakes & Milkshakes Diner Designs, Logo refresh

Logo refresh

Oatcakes & Milkshakes had their brand down when I started working with them but we’ve since refined the diner designs and also redesigned their original logo so it’s now a crisp, future-proofed vector with alternate versions to help it suit all applications.

They have versions that are generic or location-based (Stone and Stafford). As a fun brand with seasonal specials, they wanted to keep up with their holiday-specific logo versions too.

Oatcakes & Milkshakes Diner Designs, characters
Oatcakes & Milkshakes Diner Designs, Logotype
Oatcakes & Milkshakes Diner Designs, Logo simplified
Oatcakes & Milkshakes Diner Designs, Christmas Logo
Oatcakes & Milkshakes Diner Designs, Halloween Logo
We overcame the challenge of menus being absolutely obliterated by children by printing the fun new A3 menus on tear-proof PVC stock which enabled them withstand the day to day abuse AND be cleaned easily. See more about the menu evolution below.
Oatcakes & Milkshakes Diner Designs, Menu
Oatcakes & Milkshakes Diner Designs, Menu back
Their team saw a refresh with these new O&M tee’s to clearly show who is a staff member whilst keeping the relaxed atmosphere. We opted for the business in the front, party in the back approach.
Shots from PR footage from a Ruptly news story
Organic static and motion social posts to highlight their products, help control their takeaway and delivery demand, prompt suggestions and notify their followers of offers.
Psst.. turn the sound on
Fun illustrations of their incredible shake line ups for use on the menus, promotional material and their website. These illustrations are faithful, you will get an entire slice of cake or unicorn head on that shake!
The owners are always up for some reactive marketing, working off current trends which has gained them worldwide coverage!
O&M made huge changes due to the Pandemic and early on we helped them show their customers the care they’ve taken and have continued to adapt throughout. This enabled them to continue trading even through lockdowns by shifting focus on to takeaways and reassuring patrons of safety when the store could be reopened.
Click for sound
Oatcakes & Milkshakes Diner Designs, food intolerance poster
Oatcakes & Milkshakes Diner Designs, covid poster, mask
Oatcakes & Milkshakes Diner Designs, covid queue poster

Posters now feature throughout the diner reminding patrons of covid safety and food intolerances.

We’ve adjusted the menus so that there’s now a motion graphic menu contained within the large UHD screen, as well as a web menu on the tables tablets and available on patrons phones via QR codes which are on premium quality stickers that can put up with the frequent antibacterial cleans. This eliminates waste (ahem.. throw away menus I’m looking at you), allows for quicker menu changes and works well with the endless cleaning regime.

O&M have set the bar high within their local community and gained fantastic comments on their most recent five-star food hygiene inspection.