Simon got in touch looking for a fresh look. He works with automotive based businesses, racing teams and high octane events.
He gave me some keywords that related to his work to get started: Tribe, Curious, Community, Storytelling, Character and Emotion.
There were several directions I could have gone with this but here is the chosen outcome. A curious, petrol fuelled mind will work this one out but for everyone else, it’s inspired by sprint track such as Goodwood Festival of Speed’s merged with Simon’s SRW initials. This not only speaks to the automotive passions of Simon’s clients but also the journey of telling their story.
Logo Mark
Landscape Logo
Portrait Logo
Roundel Logo
Available with and without the surround which symbolises a weathered section of the crosses
Colour Scheme
Having seen Liv’s work for a large corporation over the last couple of years, which was always consistently within branding, and often adding her creative flair, when it was time to refresh my brand, it was an easy decision to work with her.
Liv has a great process, she’s great at questioning and pulling out feel, requirements, colours and ideas. From the outset, I always felt she was listening and then further exploring ideas. Based on this, I left Liv to go and create, as she does best. On receiving the first designs, all of them would have worked well, and worked perfectly against the brief. However one stood out for me which we refined over a couple of meetings and the end result is superb. Much more than a logo, it has feeling, depth and thought, which highlights what I do.
Liv also works well to a deadline, giving updates as the project progresses and has further supported me on how to use my branding effectively.
Simon Raeburn-Ward, Automotive Photographer
Looking for your own branding? Email me.
Find out more about my process in the Clique Mojo project.
Here are a few other logos
