Harley-Davidson motorcycle club branding

The founders of HD-EC30 knew they wanted to have their logo inspired by the iconic AMF Harley-Davidson tank graphics, with colours to represent Great Britain. The ability for it to work well in circular patches and stickers would be a plus too.

The design created is a striking three colour roundel which does just that and works equally as well on dark backgrounds as it does on light.

Photography used by Andrew Moreton, one of the founders.