OVERVIEW
I work with the Bonhams|Cars Live and Online marketing teams as an ongoing design partnership that sees me handling a huge variety of design based jobs for the team.
The Market by Bonhams had the ability to be quirkier, cheekier which allowed us to try both safe and risqué options. It was rebranded to Bonhams|Cars Online in 2023 which saw us tone things down a little to align more with the parent company.
WHAT WE’VE WORKED ON TOGETHER
- Print campaigns: 100s of print adverts for leading automotive and enthusiast magazines across the UK, Europe, and US.
- Digital content: paid social and organic assets designed to capture attention.
- Event collateral: flyers, business cards, posters and large-format graphics for events including Goodwood Revival, Festival of Speed, Zoute Grand Prix, Silverstone, and Interclassics.
- Motion and video: supporting both digital screens on event stands and social channels with motion graphics for a more dynamic presence.
- Quirky extras: playful but effective items such as stickers and posters designed to be a keep-sake, keeping Bonhams in the forefront of their minds when they look at them again.
JUMP TO SECTIONS
APPROACH & COLLABORATION
This case study showcases a partnership, not a single campaign. I work closely with the Bonhams|Cars marketing team as an embedded design partner, delivering multi-channel creative that adapts to campaign needs and event timelines. Collaboration spans strategy, design, and copywriting, with a focus on keeping assets clear, recognisable, and flexible across print and digital.
When The Market by Bonhams rebranded to Bonhams|Cars Online, the creative approach needed to evolve. The Market’s identity leaned into bold, quirky visuals, while Bonhams’ parent brand required a more refined and established tone. My role was to help the marketing team navigate this shift. Not to forget a little fun here and there because …why else do people enjoy such cars!?
Adverts have been created for magazines distributed in the UK, Europe and U.S.A.
AT TIMES WE FOCUS ON REACTIVE MARKETING
OR WE WORK WITH CALENDAR EVENTS
Not only is Liv dependable, capable and incredibly creative…she has essentially revolutionised our capabilities as a marketing department. A credit to any team. A++
Oli Hughes, Senior Marketing Manager of Bonhams Cars Online
Goodwood Festival of Speed Highlight
I’ve worked through Festival of Speed 2022 – 2025 for Bonhams|Cars creating a suite of assets.
One standout project was a photomontage featuring the iconic Mazda RX-7 driven by Han in The Fast and The Furious: Tokyo Drift. I created a movie-style poster, which was used across social media, featured on digital screens in the Bonhams tent at the prestigious Goodwood Festival of Speed, and even printed as A4 take-home posters for fans (rare!).
The RX-7 later sold at auction for £911,000 (including fees), a result that went viral across automotive media and social platforms!
The original photo was taken by Simon Raeburn-Ward.
Goodwood Revival Highlight
At some major automotive events, Bonhams|Cars and Bonhams|Cars Online share the stage. For these occasions, I create a wide range of supporting assets: from social animations and interactive quizzes to flyers, stickers, car information sheets, and website thumbnails. Here are a few for you to view.
Livia is a breath of fresh air. Creative, thorough, a safe pair of hands, friendly and much more. You don’t feel like she’s a freelancer as she fully immerses within your company – your objectives, brand goals, ambitions, etc. She goes above and beyond the standard ‘design services’.
Whilst working with her, she has transformed The Market by Bonhams branding across print and digital advertising and event presence branding. She’s helped with some of the best tag lines ever produced, copywriting, research and much more.
I would highly recommend hiring Liv. If unsure of your requirements, I recommend reaching out to her and asking the question. She’s honest and transparent and has a range of skills that differ from the average designer. Very sad not to be working with her anymore due to me no longer consulting on our mutual client – but we will see if Polestar needs additional resources!
Laura Holloway, previously Autollo / The Market by Bonhams, now Fleet Manager at Polestar
SOCIAL ASSETS SELECTION
Static and animated social assets are created constantly. Here are a few of the more creative highlights. I also handle the sound design and always make sure the engine notes are matched authentically to the car. (Make sure to hit play with the volume on!)
APP RELEASE CAMPAIGN
The Bonhams|Cars app had a new look, which green lit us to push it. Que assets!
For this I tasked Angus with photographing green screen shots in the unit. I then created files that I could switch the phone screen of with anything we like.
I delivered: Digital assets (feed, story, email signature and newsletter banners), cafe barrier for events, printed full page adverts and app banners for use in magazines, website assets and proposed a video (maybe we’ll revisit this).
This flexible toolkit gave the marketing team everything they needed to push the new app across both digital and in-person channels.
STICKERS!
Who doesn’t like a sticker? These stickers fly out each sale and are usually created with selective use of special materials such as holographic, glitter, metallic and brushed aluminium. That means the effect is only applied to certain areas. Fancy! Like everything Bonhams sells, these stickers are rare and collectible. So if you have one, hang onto it!
OUTCOME
My work has helped Bonhams|Cars Online maintain a strong visual presence, supporting both digital growth and live event visibility. While metrics belong to the wider marketing effort, my contribution ensured every piece of creative, from magazine ads to event graphics, reflected the prestige and energy of the Bonhams brand. The marketing managers are happy to have tasks that can be handled for them reliably and turned around quickly. I have a great relationship with the Marketing team and enjoy working with Bonhams.. and yes I’m a petrol head!
Livia is very talented, quick, proactive, and enthusiast. Working with her is always pleasure, and I would recommend her without hesitation.
Federica Olivotto. Marketing Coordinator at Bonhams Cars Online
Photography seen for Bonhams|Cars Online is usually taken by Angus Taylor and Simon Raeburn-Ward.
Looking for a classic or need to make space for your next one? Visit Bonhams|Cars Online.